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Global Latinas: Latin America's Emerging Multinationals Book

Global Latinas: Latin America's Emerging Multinationals
Global Latinas: Latin America's Emerging Multinationals, 
Foreign Direct Investment from emerging economies reached $130 billion in 2005, the highest level ever recorded. The number of multinationals from emerging economies in the global Fortune 500 has increased from 19 in 1990 to 47 in 2005, with about te, Global Latinas: Latin America's Emerging Multinationals has a rating of 3.5 stars
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Global Latinas: Latin America's Emerging Multinationals, Foreign Direct Investment from emerging economies reached $130 billion in 2005, the highest level ever recorded. The number of multinationals from emerging economies in the global Fortune 500 has increased from 19 in 1990 to 47 in 2005, with about te, Global Latinas: Latin America's Emerging Multinationals
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  • Global Latinas: Latin America's Emerging Multinationals
  • Written by author Lourdes Casanova
  • Published by Palgrave Macmillan, March 2009
  • Foreign Direct Investment from emerging economies reached $130 billion in 2005, the highest level ever recorded. The number of multinationals from emerging economies in the global Fortune 500 has increased from 19 in 1990 to 47 in 2005, with about te
  • Foreign Direct Investment from emerging economies reached $130 billion in 2005, the highest level ever recorded. The number of multinationals from emerging economies in the global Fortune 500 has increased from 19 in 1990 to 47 in 2005, with about ten of
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Introduction The emergence of the Global Latinas 1

Ch. 1 The Leaders of Global Latinas: Long-term planners and flexible visionaries 26

Ch. 2 Brazil's 'national champions': beyond privatization 43

Ch. 3 The Global Mexicans: betting on the US? 62

Ch. 4 Business model innovation in Latin America: making the unusual usual 82

Ch. 5 Latin America as a brand: Hard sell and soft sell 101

Ch. 6 Asia's challenge to Latin America: cooperation and competition 120

Ch. 7 From Global Latina to corporate citizen: are poverty and inequality business issues? 136

Conclusion: Global Latinas and Globalization 3.0 156

Appendix Global Latinas, Financial Data and Selected Rankings 165

Notes 179

Bibliography 201

Index 209


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Global Latinas: Latin America's Emerging Multinationals, 
Foreign Direct Investment from emerging economies reached $130 billion in 2005, the highest level ever recorded. The number of multinationals from emerging economies in the global Fortune 500 has increased from 19 in 1990 to 47 in 2005, with about te, Global Latinas: Latin America's Emerging Multinationals

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Global Latinas: Latin America's Emerging Multinationals, 
Foreign Direct Investment from emerging economies reached $130 billion in 2005, the highest level ever recorded. The number of multinationals from emerging economies in the global Fortune 500 has increased from 19 in 1990 to 47 in 2005, with about te, Global Latinas: Latin America's Emerging Multinationals

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Global Latinas: Latin America's Emerging Multinationals, 
Foreign Direct Investment from emerging economies reached $130 billion in 2005, the highest level ever recorded. The number of multinationals from emerging economies in the global Fortune 500 has increased from 19 in 1990 to 47 in 2005, with about te, Global Latinas: Latin America's Emerging Multinationals

Global Latinas: Latin America's Emerging Multinationals

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