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Introduction The emergence of the Global Latinas 1
Ch. 1 The Leaders of Global Latinas: Long-term planners and flexible visionaries 26
Ch. 2 Brazil's 'national champions': beyond privatization 43
Ch. 3 The Global Mexicans: betting on the US? 62
Ch. 4 Business model innovation in Latin America: making the unusual usual 82
Ch. 5 Latin America as a brand: Hard sell and soft sell 101
Ch. 6 Asia's challenge to Latin America: cooperation and competition 120
Ch. 7 From Global Latina to corporate citizen: are poverty and inequality business issues? 136
Conclusion: Global Latinas and Globalization 3.0 156
Appendix Global Latinas, Financial Data and Selected Rankings 165
Notes 179
Bibliography 201
Index 209
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Add Global Latinas: Latin America's Emerging Multinationals, Foreign Direct Investment from emerging economies reached $130 billion in 2005, the highest level ever recorded. The number of multinationals from emerging economies in the global Fortune 500 has increased from 19 in 1990 to 47 in 2005, with about te, Global Latinas: Latin America's Emerging Multinationals to the inventory that you are selling on WonderClubX
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Add Global Latinas: Latin America's Emerging Multinationals, Foreign Direct Investment from emerging economies reached $130 billion in 2005, the highest level ever recorded. The number of multinationals from emerging economies in the global Fortune 500 has increased from 19 in 1990 to 47 in 2005, with about te, Global Latinas: Latin America's Emerging Multinationals to your collection on WonderClub |