Fractals Book

I inherited this book from a colleague. It is a simple introduction to fractals. It includes some basic information on what fractals are, the situations in which they arise, and how to program your ancient DOS computer to produce pictures of fractals. For a mathematician the book is too light-weight to be of interest, even if one wants a quick intro. For anyone else I don't think it is written and organized in a particularly enticing way. So, I honestly don't see who the audience would be, except perhaps a computer geek who wants to make some fractal pictures on an old DOS computer.