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| Acknowledgments | ||
| 1 | The Name of the Game: Spectator Sports in Institution Building | 1 |
| 2 | The College Try: The Collegiate Ideal and the Landscape of Intercollegiate Athletics | 17 |
| 3 | School Colors: The Forms of Institutional Culture | 47 |
| 4 | Team Spirit: Community and the Substance of Institutional Culture | 73 |
| 5 | League Standings: The University as National Brand | 95 |
| 6 | Home Games: Local Involvement in the Life of the American University | 127 |
| 7 | Loyal Fans: Institutional Identification at State U. | 165 |
| 8 | The Football School: Institutional Image and Brand Equity | 195 |
| 9 | Homecoming Weekend: Motivating Institutional Advancement | 217 |
| 10 | Amateur Ideals and Commercial Realities: Understanding the American University and the Future of College Sports | 245 |
| Index | 283 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Ilene Grimes
reviewed Football U.: Spectator Sports in the Life of the American University on October 08, 2020
Football U.: Spectator Sports in the Life of the American University
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Add Football U.: Spectator Sports in the Life of the American University, The Big Ten . . . the SEC . . . the Final Four . . . sometimes it seems that American higher education is more about sports than studies. Not so, says this well-researched, evenhanded study of athletics in university life. Sports--particularly football--p, Football U.: Spectator Sports in the Life of the American University to the inventory that you are selling on WonderClubX
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Add Football U.: Spectator Sports in the Life of the American University, The Big Ten . . . the SEC . . . the Final Four . . . sometimes it seems that American higher education is more about sports than studies. Not so, says this well-researched, evenhanded study of athletics in university life. Sports--particularly football--p, Football U.: Spectator Sports in the Life of the American University to your collection on WonderClub |
