Essentials of Health Behavior: Social and Behavioral Theory in Public Health Book

Prologue     ix
Series Page     xi
Preface     xiii
Acknowledgments     xv
About the Author     xvii
Photo Credits     xix
On Health and Behavior-An Introduction     1
Introduction: The Links Between Health and Behavior     3
The Setting: Daily Life     3
The Questions     4
The Complex Social-Ecological Web     6
In This Book     7
Your Thoughts?     8
Chapter Questions     8
References     9
Health Issues and Behavior     11
Obesity     11
Youth Violence     14
HIV/AIDS     16
Behaviors, Theories, and Interventions     18
Chapter Questions     19
References     20
On the Roots of Behavior-A Multidisciplinary Survey     23
Social/Behavioral Theory and Its Roots     25
Thinking about Theory     25
The Context of Theory in the Western Tradition     26
Antecedents     29
Chapter Questions     33
References     34
Individual Health Behavior Theories     35
What AreWe Talking About?     35
The Health Belief Model (HBM)     35
The Theory of Planned Behavior (TPB)/Formerly Known as the Theory of Reasoned Action (TRA)     39
Two Models of Behavior Change in Stages: The Transtheoretical Model (TTM) and Precaution Adoption Process Model (PAPM)     42
Chapter Questions     48
References     49
Social, Cultural, and Environmental Theories (Part I)     51
What Are We Talking About?     51
Social Cognitive Theory (SCT)/Formerly Known as Social Learning Theory     51
Social Network Theory     56
Social Process Theories and Approaches: Diffusion of Innovations (DOI) and Social Marketing     58
Chapter Questions     63
References     64
Social, Cultural, and Environmental Theories (Part II)     65
Communications Theory     65
Community and Organizational Change     69
Political Economy     72
Anthropology and Cultural Theory: Behavior as Adaptation; Behavior as Meaningful and Symbolic     73
Chapter Questions     77
References     78
Doing Something About It: The Ecological Perspective and the Move From Theory to Practice     79
Where Do You Start? Picking Your Battles      79
Planning Approaches-A Sampler Precede-Proceed     80
Chapter Questions     89
References     90
Putting Theory Into Practice     91
Communities and Populations As Focus For Health Promotion Programs     93
Community Intervention, or Intervention in a Community?     93
Community Intervention and the Complexity of Communities     97
Communities As Experts     98
Population-Based Health Promotion     98
Tailoring     99
Sustainability     101
Chapter Questions     101
References     102
Application of Theory: Schools and Worksites     103
Settings for Intervention     103
Schools     103
Workplace Settings     107
Chapter Questions     112
References     113
Application of Theory: Communications Campaigns     115
Communicating Through the Public Media     115
Communications Campaigns     116
Media Advocacy     118
Health Behavior Theory and Communications Campaigns/Mass Media Campaigns     120
Program Examples     121
Chapter Questions     123
References      124
Application of Theory: Global Health     125
The Setting: Health in the Global Context     125
The Global Health System     127
Theory and Its Application     128
Health Behavior Theory and the Global Setting     130
Program Examples     133
Chapter Questions     135
References     136
Application of Theory: High-Risk and Special Populations     137
Introduction     137
Applying Behavioral Theory to High-Risk Populations and Contexts     139
Harm Reduction Approaches to Addressing High-Risk Behavior     142
Generative Approaches to Understanding Risk Behavior     143
Chapter Questions     148
References     149
Evaluation: What Is It? Why Is It Needed? How Does It Relate to Theory?     151
Introduction     151
Evaluation and the Current Program Environment     151
The Types of Evaluation     152
Using a "Logic Model" to Set Up an Evaluation     154
On Evaluation Methods     156
What Kinds of Impact or Outcome?     159
Chapter Questions     160
References     161
Current Trends     163
Culture, Diversity, and Health Disparities: Are Current Theories Relevant?     155
Introduction     165
Why Health Disparities?     166
What to Do: How Is Theory Connected to Resolving Health Disparities?     168
Chapter Questions     173
References     174
Career Choices and Social/Behavioral Theory In Public Health: A Brief Introduction     175
Chapter Questions     112
The Possibilities     179
Index     181