E-commerce Book

I. INTRODUCTION TO E-COMMERCE.

1. The Revolution is Just Beginning.

2. E-commerce Business Models and Concepts.

II. TECHNOLOGY INFRSTRUCTURE FOR E-COMMERCE.

3. The Internet and World Wide Web: E-Commerce Infrastructure.

4. Building an E-commerce Web Site.

5. Security and Encryption.

6. E-Commerce Payment Systems.

III. BUSINESS CONCEPTS AND SOCIAL ISSUES.

7. E-commerce Marketing Concepts.

8. E-commerce Marketing Communications.

9. Social, Legal and Ethical Issues in E-commerce.

IV. E-COMMERCE IN ACTION.

10. Retailing on the Web.

11. Online Service Industries.

12. B2B E-commerce Supply Chain Management and Collaborative Commerce.

13. Auctions, Portals and Communities.

14. Online Content Providers: Digital Media.