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Book Categories |
| McGraw-Hill/MarketspaceU Mission Statement | ||
| Acknowledgments | ||
| About the Authors | ||
| Quotes from Industry Leaders | ||
| Preface | ||
| User's Guide | ||
| Brief Contents | ||
| Contents | ||
| 1 | Overview of e-Commerce Framework | 1 |
| 2 | Framing the Market Opportunity | 25 |
| 3 | Business Models | 69 |
| 4 | Customer Interface | 113 |
| 5 | Market Communications and Branding | 169 |
| 6 | Implementation | 213 |
| 7 | Metrics | 257 |
| 8 | Valuation | 293 |
| 9 | Network Infrastructure | 321 |
| 10 | Media Convergence | 365 |
| Appendix | ||
| Contributing Authors | 395 | |
| Name Index | 401 | |
| Company Index | 403 | |
| Subject Index with Glossary | 408 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
KEVIN BUTLER
reviewed E-commerce on July 04, 2015
E-commerce
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Add E-commerce, Once every decade a book comes along that becomes the standard in a field of study, the indispensable reference that every thoughtful practitioner must have on the shelf. Like Samuelson in Economics, Drucker in Management, and Porter in Strategy, Rayport , E-commerce to your collection on WonderClub |