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What Key Businesspeople Are Saying about Image vi
Acknowledgments vii
Preface: Why All the Fuss? viii
Introduction: What's Your Corporate Brand? xi
How Is My Image? 1
Your Personal "Package" 18
Looking the Business: Essential Style Tips for Men 58
Looking the Business: Savvy Style Advice for Women 80
Casual Power 102
Body Talk 125
Are You Being Heard? 147
Added Impact Presentations 158
Selling Yourself: Interviews and Meetings 183
Conclusion: A New Beginning... 200
Further Reading and Useful Contacts 202
Index 206
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