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Digital Darwinism Book

Digital Darwinism
Digital Darwinism, Using entertaining, in-depth case studies of companies that have used surprising strategies to win customer loyalty and turn a profit, Schwartz explores why Web-based businesses succeed or fail and shows why more traditional businesses need to evolve alon, Digital Darwinism has a rating of 3.5 stars
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Digital Darwinism, Using entertaining, in-depth case studies of companies that have used surprising strategies to win customer loyalty and turn a profit, Schwartz explores why Web-based businesses succeed or fail and shows why more traditional businesses need to evolve alon, Digital Darwinism
3.5 out of 5 stars based on 2 reviews
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Digital Copy
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  • Digital Darwinism
  • Written by author Evan Schwartz
  • Published by New York : Broadway Books, c1999., 1998/12/31
  • Using entertaining, in-depth case studies of companies that have used surprising strategies to win customer loyalty and turn a profit, Schwartz explores why Web-based businesses succeed or fail and shows why more traditional businesses need to evolve alon
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Book Categories

Authors

Introduction: Frenetic Evolution 3
1 Build a Brand That Stands for Solving Problems 21
2 Allow Your Prices to Fluctuate Freely with Supply and Demand 44
3 Let Affiliate Partners Do Your Marketing for You 71
4 Create Valuable Bundles of Information and Services 93
5 Sell Custom-Made Products Online, Then Manufacture Them 117
6 Add New Value to Transactions Between Buyers and Sellers 137
7 Integrate Digital Commerce with Absolutely Everything 159
Epilogue: The Great Sorting 185
Acknowledgments 195
App A Directory of Business Models 199
Notes 207
Index 217


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