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Book Categories |
| Introduction: The Networked Marketplace | ||
| Acknowledgments | ||
| Ch. 1 | Fire Up Your Engine: Computers, Modems, and Network Connections | 3 |
| Ch. 2 | Check Your Instrument Panel: Communications Software | 13 |
| Ch. 3 | Spinning Silver Wheels: CD-ROM Technology | 24 |
| Ch. 4 | Heavy Traffic: The E-Mail Express | 40 |
| Ch. 5 | Data Toll Roads: Electronic Data Interchange | 50 |
| Ch. 6 | Superhighway Service Stations: Electronic Bulletin Boards | 62 |
| Ch. 7 | Information On-Ramps: Business-Oriented Online Services | 75 |
| Ch. 8 | Digital Destinations: Consumer-Oriented Online Services | 85 |
| Ch. 9 | The Five Thousand Channel Chunnel: Interactive TV | 96 |
| Ch. 10 | The Incredible Infobahn: Business on the Internet | 105 |
| Ch. 11 | How to Locate Priceless Business Information Online | 129 |
| Ch. 12 | How to Gain Instant Visibility Through Positive Online Publicity | 152 |
| Ch. 13 | How to Create Dynamic Online Advertising | 168 |
| Ch. 14 | How to Develop Effective Channels for Online Sales | 192 |
| Ch. 15 | Help Your Customers Help Themselves With Online Service and Support | 229 |
| Ch. 16 | Introduce Your Organization to the Interactive Marketplace | 249 |
| Ch. 17 | Expand Into International Markets on the Worldwide Net | 259 |
| Ch. 18 | Launch a New Business in Cyberspace | 277 |
| Conclusion: The Future of Cybermarketing | 303 | |
| Glossary | 311 | |
| Index | 321 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Ryan Taite
reviewed Cybermarketing on August 21, 2014
Cybermarketing
After attending a keynote at a conference for Documentum and hearing Patricia speak, I was impressed enough to get the book. Solid information.
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