Culture of Design Book

List of figures     viii
List of illustrations     ix
Foreword to second edition     xi
Introducing design culture     1
Design culture as an object of study     3
Beyond Visual Culture: Design Culture as an academic discipline     7
Models for studying Design Culture     11
Design Culture beyond discipline?     15
Design production     19
Design consultancy reaches 'critical mass': setting the scene with some statistics     20
The establishment of design consultancy     23
The 1980s design consultancy boom     25
'Neo-Fordist' design consultancy     28
'Post-Fordist' design consultancy: the 1990s     29
Towards a brand ethos     32
Concurrent design     33
The 'New Economy'     35
Conclusion     37
Designers and design discourse     39
Definitions of design     40
The professionalization debate     41
Professionalization and differentiation     43
Historicity and modernism in design discourse     46
Second modernity versus design management     49
Conclusion     52
The consumption of design     55
The culture of consumption     56
Design and consumer culture     57
Passive or sovereign consumers?     58
De-alienation and designing     61
The aesthetic illusion     62
Systems of provision     65
Circuits of culture     66
Designers and the circuit of culture     67
Writing about things     69
Consumption and practice     70
Conclusion     72
High design     75
Anomalous objects     75
High design     77
Design classics     78
Mediating production     80
Consuming postmodern high design: Veblen and Bourdieu     81
Historicity     84
Modern designers/modern consumers     85
Designers, risk and reflexivity     87
Conclusion     91
Consumer goods     93
Images     93
Surfaces     94
Doing the Dyson     96
Product semantics     98
Mood boards     100
Lifestyles and design ethnography     102
Back to the workshop     105
Product semantics and flexible manufacture      106
Designing global products     110
Product designers and their clients     111
Dyson stories     112
Re-doing the Dyson     115
The iPod: consumption and contingency     116
Conclusion     121
Branded places     123
Evaluating place: beyond architectural criticism     125
The Barcelona paradigm     130
Cultural economies and regeneration     134
Responses to globalization (1): place-making of city-regions through design     136
Responses to globalization (2): the branding of city-regions and nations     139
Problematizing the branding of place     144
Conclusion     146
Branded leisure     149
From 'Fordist' to disorganized leisure     150
The Disney paradigm     153
Post-tourists     154
Naked and nowhere at Center Parcs     155
Televisuality and designing leisure experiences     162
Dedifferentiation/distinction     164
Conclusion     167
On-screen interactivity     169
Computers and graphic design     170
Technological development and consumer growth     172
Professional practices     173
Critical reflection     174
Authorship     177
Readership     178
Consuming interactivity     179
Cybernetic loss     181
Liberation and regulation: the bigger picture     185
Bytes and brands     187
Conclusion     188
Communications, management and participation     191
Internal brand building     192
The end of advertising     193
Brand and communications consultancy     194
Employees as consumers     198
Aesthetic labour     200
Designing for creativity     201
Design and social participation     204
Conclusion     208
References     211
Index     231