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Book Categories |
List of Figures | ||
List of Tables | ||
Acknowledgements | ||
Preface | ||
1 | Key Themes in the Global Service Economy | 1 |
2 | Defining Service Organisations | 27 |
3 | The Development of Strategic Planning | 71 |
4 | Strategic Management Models, Tools, and Techniques | 107 |
5 | The Application of Strategic Management | 162 |
6 | Future Trends in Strategic Management | 201 |
7 | The Case Material | 252 |
Notes | 297 | |
Person Index | 312 | |
Topic Index | 317 |
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Add Competitive strategies for service organizations, This book is designed to fill the gap in the existing literature which fails to explain the influence and application of strategic management within a global service economy. It provides an understanding of the major changes that will impact on players in, Competitive strategies for service organizations to your collection on WonderClub |