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Communicating Politics in the Twenty-First Century Book

Communicating Politics in the Twenty-First Century
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  • Communicating Politics in the Twenty-First Century
  • Written by author Karen Sanders
  • Published by Palgrave Macmillan, December 2008
  • From propaganda to protests, this book provides an in depth study of politics and the media today. Using historical and contemporary examples, Sanders covers the essential theory and key research in the field. Topical and comprehensive, this book covers e
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List of Tables and Figures x

1 Introduction 1

Political Communication: Research, Education and Practice 1

International Perspective and Ethical Concern 3

Structure of the Book 4

Part 1 Issues, Concepts, Debates 7

2 Introducing the Field of Political Communication 9

Introduction 9

Ancient Origins and a Continuous Tradition 9

Spreading Democracy 11

The Arrival of the Masses 11

The Modern Era of Political Communication 12

Thinking about Political Communication 13

Defining Political Communication 17

Guiding Principles and Organizing Themes 19

3 Media Democracies 23

Introduction 23

Politics and Communication 24

The Darker Arts of Propaganda and Spin 27

Democracy and the Media 31

4 Symbolic Politics: 'All the world's a stage' 40

Introduction 40

The Drama of Politics 40

Symbolic Politics 45

The Rhetoric of Performance and Spectacle 50

Symbolic Capital, Scandal and the Personal 52

5 Political Marketing: The Death of Conviction? 55

Introduction 55

The Development of Political Marketing 55

The Marketing Concept 59

Political Marketing in Practice 64

The Limitations of Marketing for Politics 66

Part 2 The Communicators 71

6 Communicating Government 73

Introduction 73

Moving Communication Centre Stage 74

Organizing Communication: The New Labour Experience 77

The Possibility of Non-Partisan Government Communication 82

Communicating Effectively 88

Democratizing Communication 90

7 Communication in Opposition, Protest and Violence 92

Introduction 92

The Challenges of Opposition 92

Protest Politics 97

The Unholy Trinity: Politics, Violence and the Media 101

8 The Political Persuasion Industry:Lobbyists, Pressure Groups and Think Tanks 108

Introduction 108

Lobbyists and Pressure Groups 108

The Growth of Lobbying 113

The Think Tank Industry 118

Conclusion 124

9 Global Political Communication 125

Introduction 125

The Emergence of the Global? 126

Opening Up Public Space 132

Global Communications and International Affairs 134

Part 3 Getting the Message 141

10 The People: Opinion, Polls and Participation 143

Introduction 143

Understanding the Public 144

The Emergence of Public Opinion 146

Gauging Public Opinion 149

Public Participation 155

Electronic Meeting Places 158

11 Political Campaigns 162

Introduction 162

What Are Campaigns For? 162

Campaigning for Election 165

The Message 171

Communicating the Message 176

Conclusion 182

12 Campaign Effects: Is Anyone Ever Persuaded? 184

Introduction 184

The Long Search: Identifying Effects 184

Thinking about Effects 188

Campaign Persuasion 197

Conclusion 200

13 Political News and Comment 201

Introduction 201

'Known Knowns' in Political Journalism 202

The Political News Zoo 208

Changing News Environment 216

14 Creating the Conditions for Conversation: Ethics and Political Communication 222

Introduction 222

Banishing Ethics 223

Reclaiming Ethics 225

Poisoning the Wells 229

Creating the Conditions for Conversation 234

Notes 239

Bibliography 247

Index 260


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