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Cases in Electronic Commerce Book

Cases in Electronic Commerce
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Cases in Electronic Commerce, Cases in Electronic Commerce is a collection of 25 full-length case studies written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications a, Cases in Electronic Commerce
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  • Cases in Electronic Commerce
  • Written by author Sidney Laurence Huff
  • Published by McGraw-Hill Higher Education, 2001/08/01
  • Cases in Electronic Commerce is a collection of 25 full-length case studies written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications a
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Preface
Ch. 1 Introduction 1
Ch. 2 The Roots of Electronic Commerce 13
Ch. 3 Electronic Commerce Infrastructure 62
Ch. 4 The ISP Business - Internet Service Providers 97
Ch. 5 Electronic Commerce - Services 155
Ch. 6 Electronic Commerce - Products 223
Ch. 7 Internet Payment Mechanisms 301
Ch. 8 Financial Services and Electronic Commerce 345
Ch. 9 Electronic Commerce Marketing 385
Ch. 10 Business-to-Business Electronic Commerce and Virtual Organizations 405
Ch. 11 Critical Success Factors for Electronic Commerce 450
Index 463


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Cases in Electronic Commerce, Cases in Electronic Commerce is a collection of 25 full-length case studies written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications a, Cases in Electronic Commerce

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Cases in Electronic Commerce, Cases in Electronic Commerce is a collection of 25 full-length case studies written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications a, Cases in Electronic Commerce

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Cases in Electronic Commerce, Cases in Electronic Commerce is a collection of 25 full-length case studies written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications a, Cases in Electronic Commerce

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