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Book Categories |
Preface | ||
The Life and Times of Rupert Murdoch | 1 | |
1 | Go with the Flow | 25 |
2 | Goodbye, Mr. Nice Guy | 35 |
3 | Place Your Bets | 47 |
4 | Lead from the Front | 63 |
5 | King of the Nitty-Gritty | 75 |
6 | DNA Marketing | 85 |
7 | Speed Freaks | 95 |
8 | Think Tomorrow Today | 107 |
9 | Ambition Never Dies | 119 |
10 | Drive the Company | 129 |
How to Succeed Like Rupert Murdoch | 141 | |
Will News Corp Survive? | 145 | |
Further Reading | 149 | |
Index | 151 |
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Add Business the Rupert Murdoch way, Business the Rupert Murdoch Way takes you into the mind of the famous media mogul - and to the heart of his phenomenal success. Fascinating and instructive, this book reveals the key business strategies and fundamental philosophies of a communications kin, Business the Rupert Murdoch way to the inventory that you are selling on WonderClubX
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Add Business the Rupert Murdoch way, Business the Rupert Murdoch Way takes you into the mind of the famous media mogul - and to the heart of his phenomenal success. Fascinating and instructive, this book reveals the key business strategies and fundamental philosophies of a communications kin, Business the Rupert Murdoch way to your collection on WonderClub |