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Business the Rupert Murdoch way Book

Business the Rupert Murdoch way
Business the Rupert Murdoch way, Business the Rupert Murdoch Way takes you into the mind of the famous media mogul - and to the heart of his phenomenal success. Fascinating and instructive, this book reveals the key business strategies and fundamental philosophies of a communications kin, Business the Rupert Murdoch way has a rating of 4 stars
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Business the Rupert Murdoch way, Business the Rupert Murdoch Way takes you into the mind of the famous media mogul - and to the heart of his phenomenal success. Fascinating and instructive, this book reveals the key business strategies and fundamental philosophies of a communications kin, Business the Rupert Murdoch way
4 out of 5 stars based on 2 reviews
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  • Business the Rupert Murdoch way
  • Written by author Stuart Crainer
  • Published by New York : AMACOM, c1999., 1999/05/01
  • Business the Rupert Murdoch Way takes you into the mind of the famous media mogul - and to the heart of his phenomenal success. Fascinating and instructive, this book reveals the key business strategies and fundamental philosophies of a communications kin
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Book Categories

Authors

Preface
The Life and Times of Rupert Murdoch 1
1 Go with the Flow 25
2 Goodbye, Mr. Nice Guy 35
3 Place Your Bets 47
4 Lead from the Front 63
5 King of the Nitty-Gritty 75
6 DNA Marketing 85
7 Speed Freaks 95
8 Think Tomorrow Today 107
9 Ambition Never Dies 119
10 Drive the Company 129
How to Succeed Like Rupert Murdoch 141
Will News Corp Survive? 145
Further Reading 149
Index 151


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Business the Rupert Murdoch way, Business the Rupert Murdoch Way takes you into the mind of the famous media mogul - and to the heart of his phenomenal success. Fascinating and instructive, this book reveals the key business strategies and fundamental philosophies of a communications kin, Business the Rupert Murdoch way

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Business the Rupert Murdoch way, Business the Rupert Murdoch Way takes you into the mind of the famous media mogul - and to the heart of his phenomenal success. Fascinating and instructive, this book reveals the key business strategies and fundamental philosophies of a communications kin, Business the Rupert Murdoch way

Business the Rupert Murdoch way

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Business the Rupert Murdoch way, Business the Rupert Murdoch Way takes you into the mind of the famous media mogul - and to the heart of his phenomenal success. Fascinating and instructive, this book reveals the key business strategies and fundamental philosophies of a communications kin, Business the Rupert Murdoch way

Business the Rupert Murdoch way

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