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Acknowledgments | ||
Introduction | ||
Pt. I | Getting Started | |
1 | Taking on the E-Commerce Challenge | 3 |
2 | Defining Site Requirements | 23 |
Pt. II | Global Features of Commerce Sites | |
3 | Authenticating and Managing Users | 41 |
4 | Designing Catalogs | 93 |
5 | Using Content Management Server 2002 | 127 |
6 | Targeting Users | 151 |
7 | Creating the Page Framework | 183 |
Pt. III | Building the Commerce Site Pages | |
8 | Building the Browse Area | 225 |
9 | Building the Registration and Profile Area | 269 |
10 | Building the Buy Path | 303 |
Pt. IV | Managing the Commerce Site | |
11 | Managing the Product Catalog | 347 |
12 | Managing Campaigns | 383 |
13 | Managing Users and Orders | 409 |
Pt. V | Backoffice Infrastructure | |
14 | Sending E-Mail from the Commerce Site | 441 |
15 | Processing Orders | 461 |
16 | Migrating from a Legacy Site | 489 |
17 | Analyzing Data with the Data Warehouse | 523 |
18 | Deploying Your Sire | 569 |
Appendix | 595 | |
Index | 599 |
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Add Building Solutions with Microsoft Commerce Server 2002, No matter what your organization sells, a well-executed commerce solution can extend your business globally, boost profitability, and help you seize new opportunities faster. Drawing from their extensive, in-the-field experience, online business experts C, Building Solutions with Microsoft Commerce Server 2002 to the inventory that you are selling on WonderClubX
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Add Building Solutions with Microsoft Commerce Server 2002, No matter what your organization sells, a well-executed commerce solution can extend your business globally, boost profitability, and help you seize new opportunities faster. Drawing from their extensive, in-the-field experience, online business experts C, Building Solutions with Microsoft Commerce Server 2002 to your collection on WonderClub |