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| Introduction: The Five Criteria for Success | ||
| Ch. 1 | Facing Realities: Hard Work Lies Ahead | 3 |
| Ch. 2 | Financing: Forget the Myths - Here's the Truth | 13 |
| Ch. 3 | Drop Your Paranoia: Talk about Your Product Idea! | 31 |
| Ch. 4 | Professionalism: Know What You're Doing | 46 |
| Ch. 5 | Licensing: The Preliminary Work | 62 |
| Ch. 6 | Distribution: Nothing Is More Important | 91 |
| Ch. 7 | Product Appeal: Will Customers Buy? | 113 |
| Ch. 8 | Manufacturing Costs: Can Your Product Make a Profit? | 128 |
| Ch. 9 | Inside Help: Everyone Needs Key Contacts | 151 |
| Ch. 10 | Reworking Your Product: How to Adjust and Pass the Go/No-Go Decisions | 166 |
| Ch. 11 | The First Sales Period: Proving a Product Will Sell | 185 |
| Ch. 12 | Evaluating Initial Sales Results - Before You Spend Big Money | 203 |
| Ch. 13 | Licensing: Now Is the Ideal Time | 221 |
| Ch. 14 | The Transitional Period: Growing Your Business | 244 |
| Ch. 15 | Checklists for a Smooth-Running Company | 269 |
| Ch. 16 | The Business Plan: Turning into an Operating Company | 279 |
| Ch. 17 | Financing the Growing Business | 293 |
| Conclusion: Exhilarating Times: You Too Can Be Successful | 317 | |
| Appendix | Sample Patent Documents | 321 |
| Glossary | 331 | |
| Helpful Sources | 337 | |
| Index | 341 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Renee Snoddy
reviewed Bringing Your Product To Market on October 03, 2015 Bringing Your Product To Market
Considering this book is from 2004, it is a good read for looking at tech in hindsight.
Makes one understand why divergence is the key to evolution of tech & mankind.
But is too critical of convergence.
Yes, there have been numerous failures trying to converge certain products/technologies together.
But the 0.1% that have succeeded have been phenomenal.
IPhone, phone-video-calls, wechat-like superapps, hell even a McCafe.
I feel its about getting the right things together to create products that people will find indispensable.
A current Amazon would be a very good case study for the authors.
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Add Bringing Your Product To Market, Build an empire step by step Don't risk a small fortune trying to make a big one. Let acclaimed consultant Don Debelak show you how to get your exciting new product off the drawing board and into the marketplace—without losing your shirt! In this book,, Bringing Your Product To Market to the inventory that you are selling on WonderClubX
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Add Bringing Your Product To Market, Build an empire step by step Don't risk a small fortune trying to make a big one. Let acclaimed consultant Don Debelak show you how to get your exciting new product off the drawing board and into the marketplace—without losing your shirt! In this book,, Bringing Your Product To Market to your collection on WonderClub |
