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Book Categories |
| 1 | What do people want from a brand? | 1 |
| 2 | Further insight into needs from other perspectives | 27 |
| 3 | Brand equity : how do people assess your brand overall? | 55 |
| 4 | Touchpoints and brand physique | 81 |
| 5 | Segmentation and targeting : where should you aim? | 105 |
| 6 | Turning brand equity into sales | 121 |
| 7 | Ups and downs : today is fine, how about tomorrow? | 135 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Tom Lindy
reviewed Brands Laid Bare: Using Market Research for Evidence-Based Brand Management on January 09, 2016
Brands Laid Bare: Using Market Research for Evidence-Based Brand Management
Considering this book is from 2004, it is a good read for looking at tech in hindsight.
Makes one understand why divergence is the key to evolution of tech & mankind.
But is too critical of convergence.
Yes, there have been numerous failures trying to converge certain products/technologies together.
But the 0.1% that have succeeded have been phenomenal.
IPhone, phone-video-calls, wechat-like superapps, hell even a McCafe.
I feel its about getting the right things together to create products that people will find indispensable.
A current Amazon would be a very good case study for the authors.
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Add Brands Laid Bare: Using Market Research for Evidence-Based Brand Management, The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumers. Now the focus has shifted towards the customer, empowering them to make choices and treating them as i, Brands Laid Bare: Using Market Research for Evidence-Based Brand Management to the inventory that you are selling on WonderClubX
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Add Brands Laid Bare: Using Market Research for Evidence-Based Brand Management, The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumers. Now the focus has shifted towards the customer, empowering them to make choices and treating them as i, Brands Laid Bare: Using Market Research for Evidence-Based Brand Management to your collection on WonderClub |
