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Book Categories |
| Preface | ||
| Acknowledgements | ||
| Pt. I | Brand-led business | 1 |
| 1 | Brand actions speak louder than words | 3 |
| Pt. II | Brand foundations | 13 |
| 2 | Workout One: Get real | 15 |
| 3 | Workout Two: Search for true insight | 25 |
| Pt. III | Brand strategy | 43 |
| 4 | Workout Three: Do fewer things, better | 45 |
| 5 | Workout Four: Bring your vision to life | 71 |
| 6 | Workout Five: Keep the brand on track | 91 |
| Pt. IV | Brand action | 121 |
| 7 | Workout Six: Think different and do different | 123 |
| 8 | Workout Seven: Stretch your muscles | 139 |
| 9 | Workout Eight: Rally the troops | 157 |
| Pt. V | Brand stamina | 181 |
| 10 | Stay in shape, keep the faith | 183 |
| App. 1 | Brand Gym sound bites | 191 |
| References | 193 | |
| Index | 195 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Tim Amandio
reviewed Brand Gym - A Programme of Six Workouts to Boost Brand and Business Performance on September 30, 2012
Brand Gym - A Programme of Six Workouts to Boost Brand and Business Performance
Simple message, lots of subtleties - one to keep on bookshelf
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Add Brand Gym - A Programme of Six Workouts to Boost Brand and Business Performance, The Brand Gym is a refreshingly simple, practical guide to brand management and how it can boost business performance. The book reveals the fundamental differences between winners and losers in the branding battle, illustrated with inside stories from Uni, Brand Gym - A Programme of Six Workouts to Boost Brand and Business Performance to the inventory that you are selling on WonderClubX
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Add Brand Gym - A Programme of Six Workouts to Boost Brand and Business Performance, The Brand Gym is a refreshingly simple, practical guide to brand management and how it can boost business performance. The book reveals the fundamental differences between winners and losers in the branding battle, illustrated with inside stories from Uni, Brand Gym - A Programme of Six Workouts to Boost Brand and Business Performance to your collection on WonderClub |
