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Introduction 2
Chapter 1 SUCCESS YOU CAN BELIEVE IN—AND EMULATE 6
Getting down to business may be passé.
Getting up to politics could be the wave of our future.
Chapter 2 BE COOL 16
The indispensable quality of a leader whose decisions
and actions can change people's lives is his cool—his calm rationality,
steadiness under pressure, and ability to stay on message and
control strong emotions.
Chapter 3 BE SOCIAL 58
Business—like politics—is extremely personal.
Chapter 4 BE THE CHANGE 104
Impermanence rules the universe.
Those who resist change resist reality and life itself.
Epilogue 144
Sources 148
Index 156
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Tina Maeder
reviewed Barack, Inc: Winning Business Lessons of the Obama Campaign on February 16, 2016
Barack, Inc
In "Barack, Inc.", Barry Libert and Rick Faulk focus on the strategies that worked so well during the presidential campaign, and that can be applied to the business world in general. Topics discussed are the use of social technologies, Obama's calm and collected leadership style, the overall concept of change, and so on.
"Barack, Inc." is an easy and fast read - a book that you can finish in one afternoon. I think the concepts and lessons described in the book are definitely useful, and important for anyone wishing to be a business leader. I also see this book being used in business schools in the future. However, the information is redundant and unless you haven't watched any TV, listened to the radio or browsed the internet in the last 2 years, you already know everything the authors write about. I am a big supporter of Obama, but this book feels like an attempt by the authors to cash in on his victory.
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Add Barack, Inc: Winning Business Lessons of the Obama Campaign, Barack Obama's campaign didn't just make history: it teaches lessons that every business can profit from. The Obama campaign was brilliantly planned, strategized, and executed, and built to drive home a powerful, consistent core value proposition: the pro, Barack, Inc: Winning Business Lessons of the Obama Campaign to the inventory that you are selling on WonderClubX
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Add Barack, Inc: Winning Business Lessons of the Obama Campaign, Barack Obama's campaign didn't just make history: it teaches lessons that every business can profit from. The Obama campaign was brilliantly planned, strategized, and executed, and built to drive home a powerful, consistent core value proposition: the pro, Barack, Inc: Winning Business Lessons of the Obama Campaign to your collection on WonderClub |
