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Foreword (Philip Kotler).
Introduction.
The Author.
Prologue.
1. The State of Performing Arts Attendance and the State of Marketing.
2. Exploring Characteristics of Current and Potential Performing Arts Audiences.
3. Understanding the Consumer Mind-Set.
4. Planning Strategy and Applying the Strategic Marketing Process.
5. Using Strategic Marketing to Define, Deliver, and Communicate Value.
6. Delivering Value Through Pricing Strategies.
7. Conducting and Using Marketing Research.
8. Leveraging the Internet and E-Mail Marketing.
9. Identifying and Capitalizing on Brand Identity.
10. Building Loyalty: Subscriptions and Beyond.
11. Valuing the Single Ticket Buyer.
12. Focusing on the Customer Experience and Delivering Great Customer Service.
Epilogue.
Notes.
Index.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Frank Kolbasowski
reviewed Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences on November 02, 2014
Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences
Stories of how be a comedic witer and performer. Stories of how to straight men are often not noted enough and how certain sketches were appropriated from his shows to the new late night shows.
It is very interesting
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