Adversaries into Allies: Win People Over Without Manipulation or Coercion Book

The bestselling coauthor of The Go-Giver explores what it means to be truly influential

The sages asked, "Who is mighty?" and answered, "One who can make of an enemy, a friend."

Faced with the task of persuading someone to do what we want, most of us expect, and often encounter, resistance. We see the other person as an adversary and often resort to coercion or manipulation. But while this approach might get short-term results, it leaves people feeling taken advantage of. And as soon as we lose our authority or power, we've lost all ability to influence.

Bob Burg offers a better way. He shows why persuasion doesn't have to be a game of win or lose, and why true influence is measured not by how many times you win but by how many people you win over. The more allies you can foster, the more powerful you'll be—now and in the long run.

In this new approach to the classic themes of Dale Carnegie and Robert Cialdini, Burg offers five key principles to help readers build alliances at work, at home, and anywhere else they seek to win people over.