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Section I: Essentials of Marketing Management
Part A: Introduction
Chapter One: Strategic Planning and the Marketing Management Process
Part B: Marketing Information, Research, and Understanding the Target Market
Chapter Two: Marketing Research: Process and Systems for Decision Making
Chapter Three: Consumer Behavior
Chapter Four: Organizational Buying
Chapter Five: Market Segmentation
Part C: The Marketing Mix
Chapter Six: Product Strategy
Chapter Seven:New Product Planning and Development
Chapter Eight: Integrated Marketing Communications: Advertising and Sales Promotion
Chapter Nine: Personal Selling
Chapter Ten: Distribution Strategy
Chapter Eleven Pricing Strategy
Part D: Marketing in Special Fields
Chapter Twelve: The Marketing of Services
Chapter Thirteen: Global Marketing
Section II: Analyzing Market Problems and Cases
Section III: Financial Analysis for Marketing Decisions
Section IV: Developing Marketing Plans
Secondary Data Sources
Notes
Index
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Thomas Monaco
reviewed A preface to marketing management on September 20, 2009
A preface to marketing management
Great book for an all-around look at marketing. There's a lot of information packed into it, and I'm sure I will use it as a reference.
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Add A preface to marketing management, Preface to Marketing Management,Eighth Edition,is praised in the market for its organization,format,clarity,brevity,and flexibility. It is intended to serve as an overview for critical issues in marketing management. The inexpensive,brief,paperback format, A preface to marketing management to the inventory that you are selling on WonderClubX
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Add A preface to marketing management, Preface to Marketing Management,Eighth Edition,is praised in the market for its organization,format,clarity,brevity,and flexibility. It is intended to serve as an overview for critical issues in marketing management. The inexpensive,brief,paperback format, A preface to marketing management to your collection on WonderClub |
