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Book Categories |
| Part 1 | Opportunities and Challenges in China | |
| The Rise of the Dragon | 3 | |
| The Chinese Consumer Puzzle - Placing Branded FMCG in the Chinese Market | 11 | |
| After the Hype: Investment in China? | 29 | |
| The China Boom - What's Left for Us? | 39 | |
| Tao, Strategy and Li | 49 | |
| Part 2 | Strategies for Market Entry and Business Success | |
| Conquering the Dragon - Entry Strategies for the Chinese Market | 55 | |
| Competing in the Dragon's Den: Strategies for a Changed China | 69 | |
| Business Strategy in China's Transformation | 87 | |
| A Guide to Business Success in China for Foreign Enterprises | 101 | |
| Effective Pricing Strategies for Foreign and Chinese Companies | 119 | |
| The Run to China - and the Need of Better Information and Analysis | 131 | |
| Market Research as a Module in Market Strategies in China | 151 | |
| Legal Constraints on Business in China | 169 | |
| Successful Business Relations with China - To-Dos and Taboos | 179 | |
| Part 3 | Practical Insights from China | |
| The Insurance and Banking Sectors in China | 199 | |
| Automotive Dragon Power in China | 211 | |
| Business Development in China: Volkswagen's Involvement in this Emerging Market | 223 | |
| Engineering Business in China | 243 | |
| Market Entry and Business Success in PR China - the Case of MAN Roland | 255 | |
| Invest in China - How to Find the Right Location | 263 | |
| Authors | 273 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Sexy Ale
reviewed Business Success in China on December 15, 2014 Business Success in China
A detaled, accessible, and intimate ethnographic study of the Japanese model of automobile production and its consequences on the lives of workers on the shop floor.
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