Name: Marketing 2.0, , Marketing 2.0 Book, Marketing 2.0
Brand: Steidl Publishing
SKU: 9783540002857
Price: 99.99 USD
Availability: InStock
Rating: 3.5 (2 reviews)

2 Ratings

Marketing 2.0, , Marketing 2.0

3.5 out of 5 stars based on 2 reviews

Marketing 2.0
Written by author Gerald Corbae
Published by Springer-Verlag New York, LLC, September 2003
The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies

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Introduction: The New World of Marketing 1
1 E-Business Is Dead - Long Live E-Business! 11
2 Disruptive Technologies Are Changing Our Everyday Lives 23
3 The Unknown Customer 43
4 Customer Experience - Holistic Brand Management 59
5 Customization - Customer Relationship Marketing 77
6 Contact - Real-Time Marketing 95
7 Channel - Multi-channel Marketing 117
8 Management Implications of Marketing 2.0 135
About the Authors 147
Directory of Key Words and Phrases 149

Title: Marketing 2.0

Manufacturer:

Steidl Publishing

Item Number: 9783540002857

Publication Date: September 2003

Number: 1

Product Description: Marketing 2.0

Universal Product Code (UPC): 9783540002857

WonderClub Stock Keeping Unit (WSKU): 9783540002857

Rating: 3.5/5 based on 2 Reviews

Image Location: https://wonderclub.com/images/covers/28/57/9783540002857.jpg

Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 0.000 cm (0.00 inches)

Heigh : 0.000 cm (0.00 inches)

Depth: 0.000 cm (0.00 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

Price	Condition	Delivery	Seller	Action
$99.99	Digital	Arrives between Apr 20 - May 20 Login to your account for a direct download. Some files are emailed from Dropbox. Continent $0.00 - World $0.00	WonderClub (9294 total ratings)

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SunDee Welton

reviewed Marketing 2.0 on September 28, 2011

Marketing 2.0

Some great insights about brand building in Asian markets...especially the Japanese cosmetics market and the footwear market in China..a must read for branding enthusiasts..

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	Introduction: The New World of Marketing	1
1	E-Business Is Dead - Long Live E-Business!	11
2	Disruptive Technologies Are Changing Our Everyday Lives	23
3	The Unknown Customer	43
4	Customer Experience - Holistic Brand Management	59
5	Customization - Customer Relationship Marketing	77
6	Contact - Real-Time Marketing	95
7	Channel - Multi-channel Marketing	117
8	Management Implications of Marketing 2.0	135
	About the Authors	147
	Directory of Key Words and Phrases	149