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Book Categories |
About the Author and Contributors | 6 | |
1. | Getting Started | 10 |
A Professional Perspective: Digital Photography: How it All Started for Me | 10 | |
First Impressions | 11 | |
Digital Presentation Systems | 11 | |
Adding My First Digital Camera | 12 | |
Opportunities and Experimentation | 14 | |
Challenges of Digital Photography | 14 | |
Filmless Society | 16 | |
Final Thoughts | 16 | |
2. | Digital Cameras | 17 |
General Camera Features | 17 | |
File Size | 18 | |
ISO | 18 | |
Shutter Delay | 18 | |
Flash Units | 18 | |
CCD vs. CMOS | 19 | |
A Professional Perspective: Custom White Balance: The Start of Something Great | 21 | |
Digital Storage Media | 22 | |
Image Recovery Software | 23 | |
A Professional Perspective: Shooting Square with the Canon 10D | 23 | |
3. | Digital Portrait Photography | 26 |
Assured Success | 26 | |
Easy Image Selection | 27 | |
Versatility | 27 | |
Clothing Considerations | 28 | |
Lighting | 28 | |
White Balance | 28 | |
Flash Photography | 30 | |
Window Lighting | 31 | |
Digital Metering and Exposure | 31 | |
A Professional Perspective: Histograms: Why Use a Light Meter? | 32 | |
A Professional Perspective: Getting Portrait Clients Excited about Digital | 33 | |
High-School Sports Photography | 33 | |
A Professional Perspective: "Old-Time Photography" and the Digital Age | 35 | |
4. | Digital Wedding Photography | 36 |
Advantages | 36 | |
Visual Confirmation | 37 | |
Image Security | 37 | |
Versatility | 38 | |
Cropping | 38 | |
Digital Infrared Wedding Photography | 38 | |
Nikon Coolpix 950 | 39 | |
Filtration | 41 | |
Shooting | 42 | |
Modifying Cameras | 43 | |
Troubleshooting | 44 | |
Digital Infrared without a Digital Camera | 45 | |
A Professional Perspective: Digital Infrared Wedding Photography | 46 | |
5. | Digital Workflow | 47 |
A Simple Digital Workflow | 47 | |
Burning a CD | 47 | |
Proofing | 48 | |
Orders | 48 | |
A Professional Perspective: Workflow in the Digital Environment | 48 | |
Archiving Original Images | 49 | |
Web Album | 49 | |
Image Presentation and Album Design | 50 | |
Image Ordering | 50 | |
A Professional Perspective: Digital Wedding Workflow | 51 | |
Fuji's StudioMaster PRO | 51 | |
A Professional Perspective: StudioMaster PRO: The Ultimate Pro-Lab Interface | 52 | |
Kodak ProShots | 53 | |
6. | Digital Output | 54 |
Printing it Yourself | 54 | |
Epson Inkjet Printers | 56 | |
A Professional Perspective: Fuji Pictrography 4500: Better, Faster, Less Expensive | 57 | |
A Professional Perspective: The NetPrinter from Gretag: Your Own Digital Lab | 58 | |
7. | Imaging Software | 63 |
A Professional Perspective: How I Create Digital Photo Art | 63 | |
Plug-ins | 64 | |
A Professional Perspective: Photoshop Actions | 65 | |
A Professional Perspective: Traditional Photographic Effects with Adobe Photoshop | 66 | |
Vignetting | 67 | |
Soft Focus | 70 | |
Handcoloring | 71 | |
A Professional Perspective: Photoshop Collages | 74 | |
8. | Presenting Digital Images to Your Clients | 76 |
Traditional Paper Proofs | 76 | |
Digital Contact Sheets | 77 | |
Online Proofing | 77 | |
A Professional Perspective: Eventpix.com: The Future of Ordering Photographs | 78 | |
A Professional Perspective: Online Proofing | 79 | |
Video Proofing | 80 | |
A Professional Perspective: Post-Session Proofing | 80 | |
9. | Marketing Techniques for Digital Images | 83 |
Advertising vs. Marketing | 83 | |
A Superior Product | 83 | |
The Importance of Your Web Presence | 85 | |
Showcase Your Best Images | 85 | |
Ease of Use | 85 | |
Photographic Association Sites | 86 | |
Creative Marketing with Digital Imaging | 86 | |
Instant Event Images | 86 | |
Vendor Images | 87 | |
Business Portraits | 87 | |
Creating Marketing Pieces | 87 | |
Marketing Children's Photography | 87 | |
Engagement Sessions | 88 | |
A Professional Perspective: Increasing Your Income to Balance Your Costs | 91 | |
Selling After the Session | 92 | |
Setting Up Your Viewing and Sales Station | 93 | |
Supportive Service | 94 | |
A Professional Perspective: Marketing During the Transition to Digital--And Beyond | 94 | |
Beginning the Transition | 95 | |
Stage 1 | The Pre-Interview | 95 |
Stage 2 | The Interview | 96 |
Stage 3 | Wedding Day Marketing | 107 |
Stage 4 | Post-Wedding-Day Marketing | 112 |
10. | Digital Albums | 113 |
11. | The Future | 117 |
A Professional Perspective: The Doctrine of Small: Predicting the Fall of Momand-Pop Studios | 117 | |
How Digital Images Change the Art of Management | 119 | |
Final Thoughts | 121 | |
Index | 122 |
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Add Professional Digital Imaging for Wedding and Portrait Photographers, Featuring must-have techniques from over twenty top wedding and portrait photographers, this book provides the information professionals need to select digital equipment, deal with a new type of workflow, fine-tune images in Photoshop, and market images w, Professional Digital Imaging for Wedding and Portrait Photographers to the inventory that you are selling on WonderClubX
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Add Professional Digital Imaging for Wedding and Portrait Photographers, Featuring must-have techniques from over twenty top wedding and portrait photographers, this book provides the information professionals need to select digital equipment, deal with a new type of workflow, fine-tune images in Photoshop, and market images w, Professional Digital Imaging for Wedding and Portrait Photographers to your collection on WonderClub |