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Professional Digital Imaging for Wedding and Portrait Photographers Book

Professional Digital Imaging for Wedding and Portrait Photographers
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Professional Digital Imaging for Wedding and Portrait Photographers, Featuring must-have techniques from over twenty top wedding and portrait photographers, this book provides the information professionals need to select digital equipment, deal with a new type of workflow, fine-tune images in Photoshop, and market images w, Professional Digital Imaging for Wedding and Portrait Photographers
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  • Professional Digital Imaging for Wedding and Portrait Photographers
  • Written by author Patrick Rice
  • Published by Amherst Media, Incorporated, 5/1/2004
  • Featuring must-have techniques from over twenty top wedding and portrait photographers, this book provides the information professionals need to select digital equipment, deal with a new type of workflow, fine-tune images in Photoshop, and market images w
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Book Categories

Authors

About the Author and Contributors 6
1. Getting Started 10
A Professional Perspective: Digital Photography: How it All Started for Me 10
First Impressions 11
Digital Presentation Systems 11
Adding My First Digital Camera 12
Opportunities and Experimentation 14
Challenges of Digital Photography 14
Filmless Society 16
Final Thoughts 16
2. Digital Cameras 17
General Camera Features 17
File Size 18
ISO 18
Shutter Delay 18
Flash Units 18
CCD vs. CMOS 19
A Professional Perspective: Custom White Balance: The Start of Something Great 21
Digital Storage Media 22
Image Recovery Software 23
A Professional Perspective: Shooting Square with the Canon 10D 23
3. Digital Portrait Photography 26
Assured Success 26
Easy Image Selection 27
Versatility 27
Clothing Considerations 28
Lighting 28
White Balance 28
Flash Photography 30
Window Lighting 31
Digital Metering and Exposure 31
A Professional Perspective: Histograms: Why Use a Light Meter? 32
A Professional Perspective: Getting Portrait Clients Excited about Digital 33
High-School Sports Photography 33
A Professional Perspective: "Old-Time Photography" and the Digital Age 35
4. Digital Wedding Photography 36
Advantages 36
Visual Confirmation 37
Image Security 37
Versatility 38
Cropping 38
Digital Infrared Wedding Photography 38
Nikon Coolpix 950 39
Filtration 41
Shooting 42
Modifying Cameras 43
Troubleshooting 44
Digital Infrared without a Digital Camera 45
A Professional Perspective: Digital Infrared Wedding Photography 46
5. Digital Workflow 47
A Simple Digital Workflow 47
Burning a CD 47
Proofing 48
Orders 48
A Professional Perspective: Workflow in the Digital Environment 48
Archiving Original Images 49
Web Album 49
Image Presentation and Album Design 50
Image Ordering 50
A Professional Perspective: Digital Wedding Workflow 51
Fuji's StudioMaster PRO 51
A Professional Perspective: StudioMaster PRO: The Ultimate Pro-Lab Interface 52
Kodak ProShots 53
6. Digital Output 54
Printing it Yourself 54
Epson Inkjet Printers 56
A Professional Perspective: Fuji Pictrography 4500: Better, Faster, Less Expensive 57
A Professional Perspective: The NetPrinter from Gretag: Your Own Digital Lab 58
7. Imaging Software 63
A Professional Perspective: How I Create Digital Photo Art 63
Plug-ins 64
A Professional Perspective: Photoshop Actions 65
A Professional Perspective: Traditional Photographic Effects with Adobe Photoshop 66
Vignetting 67
Soft Focus 70
Handcoloring 71
A Professional Perspective: Photoshop Collages 74
8. Presenting Digital Images to Your Clients 76
Traditional Paper Proofs 76
Digital Contact Sheets 77
Online Proofing 77
A Professional Perspective: Eventpix.com: The Future of Ordering Photographs 78
A Professional Perspective: Online Proofing 79
Video Proofing 80
A Professional Perspective: Post-Session Proofing 80
9. Marketing Techniques for Digital Images 83
Advertising vs. Marketing 83
A Superior Product 83
The Importance of Your Web Presence 85
Showcase Your Best Images 85
Ease of Use 85
Photographic Association Sites 86
Creative Marketing with Digital Imaging 86
Instant Event Images 86
Vendor Images 87
Business Portraits 87
Creating Marketing Pieces 87
Marketing Children's Photography 87
Engagement Sessions 88
A Professional Perspective: Increasing Your Income to Balance Your Costs 91
Selling After the Session 92
Setting Up Your Viewing and Sales Station 93
Supportive Service 94
A Professional Perspective: Marketing During the Transition to Digital--And Beyond 94
Beginning the Transition 95
Stage 1 The Pre-Interview 95
Stage 2 The Interview 96
Stage 3 Wedding Day Marketing 107
Stage 4 Post-Wedding-Day Marketing 112
10. Digital Albums 113
11. The Future 117
A Professional Perspective: The Doctrine of Small: Predicting the Fall of Momand-Pop Studios 117
How Digital Images Change the Art of Management 119
Final Thoughts 121
Index 122


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Professional Digital Imaging for Wedding and Portrait Photographers, Featuring must-have techniques from over twenty top wedding and portrait photographers, this book provides the information professionals need to select digital equipment, deal with a new type of workflow, fine-tune images in Photoshop, and market images w, Professional Digital Imaging for Wedding and Portrait Photographers

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Professional Digital Imaging for Wedding and Portrait Photographers, Featuring must-have techniques from over twenty top wedding and portrait photographers, this book provides the information professionals need to select digital equipment, deal with a new type of workflow, fine-tune images in Photoshop, and market images w, Professional Digital Imaging for Wedding and Portrait Photographers

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Professional Digital Imaging for Wedding and Portrait Photographers, Featuring must-have techniques from over twenty top wedding and portrait photographers, this book provides the information professionals need to select digital equipment, deal with a new type of workflow, fine-tune images in Photoshop, and market images w, Professional Digital Imaging for Wedding and Portrait Photographers

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