Initiative and Referendum Voting: Governing Through Direct Democracy in the United States Book

This is the first book I've seen about voter mobilization written by social scientists, rather than political consultants. They present their results of controlled, randomized experiments in determining the effect of canvassing, lit dropping, phone banking (and robo-calling), and direct mail on voter turnout.

The one criticism I have is that in some cases they seem to jump to some conclusions based on small amounts of evidence, including results that I really have a hard time believing (ie, there is no compouded effect by using different methods). The major conclusions, though, appear sound to me, such as the range of effectiveness that can be expected from canvassing or any other technique alone.

Overall, a book that I will be going back to for some projects, and one that would be useful for anyone working on political campaigns.