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| Preface | ||
| Introduction | 1 | |
| Pt. 1 | Current Issues in Campaigns | |
| 1 | Inside the War Room: Political Consultants in Modern Campaigns | 17 |
| 2 | Campaign Pollsters and Polling: Manipulating the Voter or Taking the Electorate's Pulse? | 31 |
| 3 | The Technological Evolution of Campaigns: A Look at New and Emerging Practices | 47 |
| 4 | Case: Incumbency and Issue Advocacy in Pennsylvania's Thirteenth District | 57 |
| 5 | Case: Violating the "Appearance Standard": A Local Campaign Controversy | 67 |
| Pt. 2 | Current Issues in Elections | |
| 6 | Partisan Politics in a Nonpartisan Society | 83 |
| 7 | Reforming the Reforms: Campaign Finance and Congress | 99 |
| 8 | Democratic Survival in the Republican South | 119 |
| 9 | Case: The Contested Vote for Mississippi Governor | 131 |
| 10 | Case: Two Views of the Florida Controversy | 139 |
| View 1: What Happened in Florida on November 7, 2000? | 139 | |
| View 2: Election 2000 - A League of Women Voters' Perspective | 150 | |
| Pt. 3 | Candidates and Voters | |
| 11 | Women's Underrepresentation in Elective Office | 169 |
| 12 | Minority Voters and Candidates: Tracking Trends | 183 |
| 13 | Covering Candidates and Informing Voters: Newspaper Coverage of a Gubernatorial Election | 203 |
| 14 | Case: The Maverick Campaign and Election of Jesse Ventura | 221 |
| 15 | Case: Showdown in the Empire State - Clinton Versus Lazio | 229 |
| Pt. 4 | Conclusion | |
| 16 | The Congressional Elections of 2000: Tradition Meets Competition in the New Age | 241 |
| 17 | The Significance of the 2000 Presidential Election: Institutional Impact and Possible Reforms | 253 |
| Notes | 267 | |
| Bibliography | 285 | |
| The Contributors | 309 | |
| Index | 313 | |
| About the Book | 319 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Mikolaj Staniszewski
reviewed Campaigns and Elections: Issues, Concepts, Cases on November 03, 2015
Campaigns and Elections
This is the first book I've seen about voter mobilization written by social scientists, rather than political consultants. They present their results of controlled, randomized experiments in determining the effect of canvassing, lit dropping, phone banking (and robo-calling), and direct mail on voter turnout.
The one criticism I have is that in some cases they seem to jump to some conclusions based on small amounts of evidence, including results that I really have a hard time believing (ie, there is no compouded effect by using different methods). The major conclusions, though, appear sound to me, such as the range of effectiveness that can be expected from canvassing or any other technique alone.
Overall, a book that I will be going back to for some projects, and one that would be useful for anyone working on political campaigns.
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Add Campaigns and Elections: Issues, Concepts, Cases, This handsomely bound volume contains 17 contributions from scholars, political professionals, and election administrators on the electoral process at the local, state, and national levels. Some of the topics addressed include the use of political consult, Campaigns and Elections: Issues, Concepts, Cases to the inventory that you are selling on WonderClubX
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Add Campaigns and Elections: Issues, Concepts, Cases, This handsomely bound volume contains 17 contributions from scholars, political professionals, and election administrators on the electoral process at the local, state, and national levels. Some of the topics addressed include the use of political consult, Campaigns and Elections: Issues, Concepts, Cases to your collection on WonderClub |