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Book Categories |
| Ch. 1 | Introduction | 1 |
| Ch. 2 | Traditional advertising | 9 |
| Ch. 3 | Online advertising | 43 |
| Ch. 4 | Communication | 83 |
| Ch. 5 | The language of web ads | 121 |
| Ch. 6 | Hyperadvertising | 159 |
| Ch. 7 | Summary and conclusion | 191 |
| Price | Condition | Delivery | Seller | Action |
| $213.29 | Digital |
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Add Web Advertising: New Forms of Communication on the Internet, This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communicatio, Web Advertising: New Forms of Communication on the Internet to the inventory that you are selling on WonderClubX
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Add Web Advertising: New Forms of Communication on the Internet, This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communicatio, Web Advertising: New Forms of Communication on the Internet to your collection on WonderClub |