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Tipping Point: How Little Things Can Make a Big Difference Book

Tipping Point: How Little Things Can Make a Big Difference
Tipping Point: How Little Things Can Make a Big Difference, , Tipping Point: How Little Things Can Make a Big Difference has a rating of 3 stars
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Tipping Point: How Little Things Can Make a Big Difference, , Tipping Point: How Little Things Can Make a Big Difference
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  • Tipping Point: How Little Things Can Make a Big Difference
  • Written by author Malcolm Gladwell
  • Published by Hachette Audio, December 2004
  • Why did crime in New York drop in the mid-90s? Why is teenage smoking out of control? Why are television shows like Sesame Street good at teaching kids how to read?In THE TIPPING POINT, New Yorker writer Malcolm Gladwell, looks at why major changes in
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Book Categories

Authors

Introduction3
 
1The Three Rules of Epidemics15
2The Law of the Few: Connectors, Mavens, and Salesmen30
3The Stickiness Factor: Sesame Street, Blue's Clues, and the Educational Virus89
4The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York City Crime133
5The Power of Context (Part Two): The Magic Number One Hundred and Fifty169
6Case Study: Rumors, Sneakers, and the Power of Translation193
7Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette216
8Conclusion: Focus, Test, and Believe253
 
Endnotes260
Acknowledgments271
Index273


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