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This book offers a new idea about self-esteem. Viewed from the perspective of evolution and natural selection, the SE Switch is theorized to be an important, previously undescribed component of our brains. This device, originally evolved to assist animals in survival, has been passed on to humans and still functions as if our survival depended upon it.Hundreds of books and thousands of articles have been written on the subject of self-esteem. None of them examine self-esteem solely from the perspective of evolution. The SE Switch is a proposed brain mechanism, created by the evolutionary process and designed to determine the quality and level of our self-esteem. This model is new-not previously considered or described by other writers about self-esteem. It is different from other constructs of self-esteem in that it postulates a specific, primitive, intrinsic device which generates the root emotions we associate with self-esteem. Furthermore, no other writer has related self-esteem to everyday topics in the way this book does. Devotion to sports teams, regional and personal pride, professional behavior, the need to be right rather than wrong, arrogance, rationalization, projection, and a new means of dealing with feelings of negative self-esteem are described with different understanding for the first time. The emotions experienced from the operation of the SE Switch need to be understood to maximize our satisfaction and functioning in life. The author considers possible alternative explanations for disorders of self-esteem and offers suggestions for dealing with those unpleasant sensations of low self-esteem we all experience from time to time.
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