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Search Engine Optimization and Placement: An Internet Marketing Course for Webmasters Book

Search Engine Optimization and Placement: An Internet Marketing Course for Webmasters
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Search Engine Optimization and Placement: An Internet Marketing Course for Webmasters, Discover how easy it is to: 1. Organize your promotion efforts 2. Write effective web copy for search engines 3. Understand the online directories 4. Find keywords 5. Write meta tags 6. Learn how the search engines work 7, Search Engine Optimization and Placement: An Internet Marketing Course for Webmasters
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  • Search Engine Optimization and Placement: An Internet Marketing Course for Webmasters
  • Written by author Renee Kennedy, Terry Kent
  • Published by Universal Publishers, 4/28/2001
  • Discover how easy it is to: 1. Organize your promotion efforts 2. Write effective web copy for search engines 3. Understand the online directories 4. Find keywords 5. Write meta tags 6. Learn how the search engines work 7
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Book Categories

Authors

Introduction 1
Before You Begin 3
Writing Strategies 4
Navigation Strategies 5
General Search Engine Information 9
Search Engine Terms 9
Search Engines v. Directories 10
Search Engine Relationships 11
What Happens When I Submit a URL to a Search Engine? 12
What if I Don't Want a Page Indexed? 12
Variables That Affect Ranks 13
Popularity 13
How to Increase Popularity 15
Writing for Search Engine Promotion 17
Brainstorming 17
Begin to Write Content 19
Meta Tags 19
Keyword Terms 20
Find Keywords 21
Write the Keywords Tag 27
Write the Title 27
Write the Description 29
Rewrite the Content 38
Submitting 39
Submit to the Engines 39
Submit to the Directories 52
Analysis 59
Track Visitors and Ranks 59
Analyze Traffic 60
Real Life Example 62
What if There Is No Increase In Traffic? 63
Other Search Engine Positioning Techniques 65
Themes 65
Doorways 65
Paying for Ranks, Listings or Spidering 66
Updating 69
Conclusion 73


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Search Engine Optimization and Placement: An Internet Marketing Course for Webmasters, Discover how easy it is to:
1. Organize your promotion efforts
2. Write effective web copy for search engines
3. Understand the online directories
4. Find keywords
5. Write meta tags
6. Learn how the search engines work
7, Search Engine Optimization and Placement: An Internet Marketing Course for Webmasters

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Search Engine Optimization and Placement: An Internet Marketing Course for Webmasters, Discover how easy it is to:
1. Organize your promotion efforts
2. Write effective web copy for search engines
3. Understand the online directories
4. Find keywords
5. Write meta tags
6. Learn how the search engines work
7, Search Engine Optimization and Placement: An Internet Marketing Course for Webmasters

Search Engine Optimization and Placement: An Internet Marketing Course for Webmasters

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Search Engine Optimization and Placement: An Internet Marketing Course for Webmasters, Discover how easy it is to:
1. Organize your promotion efforts
2. Write effective web copy for search engines
3. Understand the online directories
4. Find keywords
5. Write meta tags
6. Learn how the search engines work
7, Search Engine Optimization and Placement: An Internet Marketing Course for Webmasters

Search Engine Optimization and Placement: An Internet Marketing Course for Webmasters

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