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The Soul of the Salesman: The Moral Ethos of Personal Sales Book

The Soul of the Salesman: The Moral Ethos of Personal Sales
The Soul of the Salesman: The Moral Ethos of Personal Sales, , The Soul of the Salesman: The Moral Ethos of Personal Sales has a rating of 3.5 stars
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The Soul of the Salesman: The Moral Ethos of Personal Sales, , The Soul of the Salesman: The Moral Ethos of Personal Sales
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  • The Soul of the Salesman: The Moral Ethos of Personal Sales
  • Written by author Guy Oakes
  • Published by Prometheus Books, November 1990
  • "A truly remarkable empirical study of the ethical and moral foundations of the business of salesmanship in American society." -Arthur J. Vidich, New School for Social Research NYThis study develops a sociological perspective on the logic of p
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"A truly remarkable empirical study of the ethical and moral foundations of the business of salesmanship in American society."
-Arthur J. Vidich, New School for Social Research NY

This study develops a sociological perspective on the logic of personal sales and its moral ethos by examining the training of agents in the life insurance industry. Viewed more broadly, it evaluates the meaning and consequences of certain features of the commercialization of American life. Beyond the American scene, the larger interest of this study lies in the same direction-in the question of the consequences that can be expected from the penetration of modern culture as a whole and the domination of all spheres of contemporary life by the conceptual apparatus and the logic of sales.


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