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| Introduction | 1 | |
| 1 | Children Become Consumers | 7 |
| 2 | Children Become Audiences | 24 |
| 3 | The Industries: Television and Toy | 40 |
| 4 | Case Studies: Smurfs and He-Man and ThunderCats | 60 |
| 5 | Alternatives | 81 |
| 6 | The Media Marketplace | 111 |
| 7 | International Expansion | 133 |
| 8 | Consequences | 152 |
| Notes | 159 | |
| References | 167 | |
| Index | 183 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Wade Bare
reviewed Business of Children's Entertainment on July 19, 2012
Business of Children's Entertainment
This still, one of my favorite books in business planning.
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Add Business of Children's Entertainment, For over 20 years, the development of children's television programming has been subsidized by toy manufacturers. The result has been an increased commercialization of children's popular culture�the creation of a material world of childhood characterize, Business of Children's Entertainment to the inventory that you are selling on WonderClubX
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Add Business of Children's Entertainment, For over 20 years, the development of children's television programming has been subsidized by toy manufacturers. The result has been an increased commercialization of children's popular culture�the creation of a material world of childhood characterize, Business of Children's Entertainment to your collection on WonderClub |
