Design It Yourself Logos Letterheads and Business Cards The Non-Designers Step-By-Step Guide Book

Introduction 8

PART 1 Step-By-Step Design 10
Step 1 Establish Your Mission 12
Step 2 Do Some Research 14
Step 3 Create a Name 16
Step 4 Write a Defining Phrase 18
Step 5 Choose a Style 20
Step 6 Choose Your Tools 22
Step 7 Design a Logo 24
Step 8 Choose a Technique
Step 9 Lay Out a Letterhead 38
Step 10 Lay Out a Business Card 42
Step 11 Lay Out an Envelope 44
Step 12 Find a Printer 46
Step 13 Choose Paper 48
Step 14 Prepare for the Press 50
Step 15 Print and Proof It 52

PART 2 Design Recipes 54
How to Use the Recipes 56
Style 1 Bleeding Edge 58
Style 2 Border 62
Style 3 Boxes 66
Style 4 Burst 70
Style 5 Circles 74
Style 6 Comics 78
Style 7 Corners 82
Style 8 Experimental 86
Style 9 Floating Objects 90
Style 10 Flowchart 94
Style 11 Form 98
Style 12 Horizontal Bar 102
Style 13 Lines 106
Style 14 Opposing Elements 110
Style 15 Outlines 114
Style 16 Photographs 118
Style 17 Products 122
Style 18 Rectangles 126
Style 19 Scribbles 130
Style 20 Shadows 134
Style 21 Simplicity 138
Style 22 Stack 142
Style 23 Transparency 146
Style 24 Type 150
Style 25 Vertical Bar 154

Glossary 158
Index 160