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Book Categories |
| List of Figures and Tables | ||
| Preface | ||
| Acknowledgments | ||
| 1 | Overture | 1 |
| 2 | Know Your Market | 11 |
| 3 | Creating Your Master Plan | 33 |
| 4 | Collection Choices | 61 |
| 5 | Cost of Collections and Use | 91 |
| 6 | Creating Access | 121 |
| 7 | Creating Recognition of Collection-Use Benefits | 161 |
| 8 | Collection Evaluation: A Product Analysis Approach | 197 |
| 9 | Marketing-Based Selection Policies and Practices | 247 |
| 10 | Marketing-Based Promotional Policies and Practices | 275 |
| 11 | Making Marketing Resonate Throughout the Library | 321 |
| App | Libraries Cited by Name | 341 |
| Index | 347 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Lonnie Lindsey
reviewed The Responsive Public Library : How to Develop and Market a Winning Collection on July 03, 2021
The Responsive Public Library : How to Develop and Market a Winning Collection
I haven't read any similar text books so I can't compare, but from my perspective the information is very basic. I would have thought this was for a 101 class, rather than one requiring a 101 prerequisite. Also, the authors are pretty verbose. I felt like there were more places they could have presented the information in outline format, rather than rambling paragraphs.
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Add The Responsive Public Library : How to Develop and Market a Winning Collection, How can public libraries successfully meet the needs of their patrons and their communities, and build support for their endeavors? Focusing on the heart and soul of the library—its collection—the authors show how proven marketing techniques can be applie, The Responsive Public Library : How to Develop and Market a Winning Collection to the inventory that you are selling on WonderClubX
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Add The Responsive Public Library : How to Develop and Market a Winning Collection, How can public libraries successfully meet the needs of their patrons and their communities, and build support for their endeavors? Focusing on the heart and soul of the library—its collection—the authors show how proven marketing techniques can be applie, The Responsive Public Library : How to Develop and Market a Winning Collection to your collection on WonderClub |