Doing Business on the World Wide Web Book

	Preface
	Introduction
	Equipment You'll Need	3
	On-line Service or ISP	4
	Locating Web Sites	9
	Navigating the Web	10
	Design Tips	20
	Should I Do It Myself or Hire Someone?	24
	Case Study - Soundview Executive Book Summaries	26
	Case Study - Presence Information Design	27
	The Design and Planning Process	28
	Examples of Effective Web Sites	30
	Subject Company	41
	Elements to Include	42
	Case Analysis	44
	Server Strategy	49
	Search Engines	53
	Newsgroups	54
	Linking with Other Web Pages	56
	On-line Advertising	57
	Support Your Web Site in Other Advertising	57
	Cybermalls	57
	Getting a Reaction	63
	Tools and Resources	65
	Direct Sales	74
	Selling Ad Space	76
	Selling Subscriptions	77
	On-line Services	77
	Concerning Security Issues	83
	Resources and Tools	85
	Does All This Really Work?	88
	Hot Java	93
	Three-Dimensional Web Sites	93
	Common Client Interface	95
	The Many Languages of the Web	95
	In Conclusion	102
	Resource Directory	103
	Glossary	111
	References	121