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Selling High Tech/High Ticket: Using Relationship Management Techniques to Sell and Service Today's Complex Products Book

Selling High Tech/High Ticket: Using Relationship Management Techniques to Sell and Service Today's Complex Products
Selling High Tech/High Ticket: Using Relationship Management Techniques to Sell and Service Today's Complex Products, The challenges in high-tech selling are actually pretty consistent - more sophisticated customers, changing customer needs and the importance of long-term sales strategies rather than the typical go in any close the deal methods that just don't work in , Selling High Tech/High Ticket: Using Relationship Management Techniques to Sell and Service Today's Complex Products has a rating of 4 stars
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Selling High Tech/High Ticket: Using Relationship Management Techniques to Sell and Service Today's Complex Products, The challenges in high-tech selling are actually pretty consistent - more sophisticated customers, changing customer needs and the importance of long-term sales strategies rather than the typical go in any close the deal methods that just don't work in , Selling High Tech/High Ticket: Using Relationship Management Techniques to Sell and Service Today's Complex Products
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  • Selling High Tech/High Ticket: Using Relationship Management Techniques to Sell and Service Today's Complex Products
  • Written by author John Katsaros
  • Published by Irwin Professional Publishing, 1993/09/01
  • The challenges in high-tech selling are actually pretty consistent - more sophisticated customers, changing customer needs and the importance of long-term sales strategies rather than the typical "go in any close the deal" methods that just don't work in
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Book Categories

Authors

Foreword
Preface
Acknowledgments
Ch. 1 High-Tech Sales, Markets, and Customers 3
Ch. 2 Selling Market Share 21
Ch. 3 Selling Cost Savings 41
Ch. 4 Changing Markets 65
Ch. 5 Changing Customers 83
Ch. 6 Establishing Distinctive Value 109
Ch. 7 Increasing Your Value 131
Ch. 8 Increasing Value through Specialization 143
Ch. 9 Forming Customer Partnerships 161
Ch. 10 Organizing Your Business Partners into a Differentiated Distribution Channel 187
Ch. 11 Selling to Existing Customers 211
Ch. 12 Building New Customers and Selling New Products 219
Epilogue 237
Index 239


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