The Medical Library Association Guide to Managing Health Care Libraries Book

This book is divided into several short well-cited articles addressing different aspects of serving your library's YA community. It is an succinct resource--most useful for me were the sample surveys, lists of popular YA magazines, and marketing dos and don'ts. Don't be scared by the wordy subtitle-the articles are readable and well-written.
Recommend this book to anyone who works at a school or public library--it is not aimed solely at reference staff or library management, though this is the target audience.