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Book Categories |
List of Figures | ||
Preface | ||
1 | Thinking About Public Relations and Communications for Your Library | 1 |
2 | Developing Your Library's Public Relations/Communications Plan | 17 |
3 | Defining Your Library's Message and Audience | 27 |
4 | Developing a Corporate Identity for Your Library | 39 |
5 | Creating Effective Print Communications | 49 |
6 | Media Coverage | 75 |
7 | Telling Your Story Through Volunteers | 105 |
8 | Community Involvement as a Public Relations Tool | 121 |
9 | Creating an Environment that Supports Your Message | 131 |
10 | Using Technology to Tell Your Library's Story | 139 |
11 | Programs and Special Events as Communications Tools | 149 |
12 | Creating a Professional Network | 167 |
13 | Public Relations Challenges in Different Types of Libraries | 175 |
14 | Evaluating Your Efforts | 187 |
Appendix | 195 | |
Bibliography | 203 | |
Index | 205 | |
Colophon | 209 |
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