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Marketing: A How-to-Do-It Manual for Librarians Book

Marketing: A How-to-Do-It Manual for Librarians
Marketing: A How-to-Do-It Manual for Librarians, , Marketing: A How-to-Do-It Manual for Librarians has a rating of 2.5 stars
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Marketing: A How-to-Do-It Manual for Librarians, , Marketing: A How-to-Do-It Manual for Librarians
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  • Marketing: A How-to-Do-It Manual for Librarians
  • Written by author Suzanne Walters
  • Published by Neal-Schuman Publishers Inc, 1992/02/28
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Authors

Introduction
1 Developing a Plan 1
The Planning Process 4
2 Market Research 15
Goals and Objectives 24
3 Positioning the Library 29
4 Marketing Strategies 37
The Four P's: Product, Place, Price, and Promotion 37
5 Marketing Tactics 51
Public Relations 51
Advertising 56
Direct Mail 61
Telemarketing 62
6 Evaluation 69
7 A Sample Marketing Plan 77
Worksheets 87
Bibliography 99
Index 101


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