Who's Your Gladys? Book

Contents

Foreword....................ix
Acknowledgments....................xi
Introduction....................1
Chapter 1 Professional Movers: Who's Your Gladys?....................5
Chapter 2 The Canfield Companies: Where's My Refrigerator?....................17
Chapter 3 Paul Reed Smith Guitars: Starting from Scratch....................33
Chapter 4 Singapore Airlines: The Tea Service Tells the Story....................51
Chapter 5 ISCO Industries: A Good Manhole Is Hard to Find....................71
Chapter 6 The Green Company: Who's Going Up the Ladder?....................97
Chapter 7 Preston Wynne Spa: Massaging Egos....................111
Chapter 8 ClearVision Optical: SurveyMonkey Around....................131
Chapter 9 Sky Lakes Medical Center: Take, Don't Tell....................147
Chapter 10 Communicore Visual Communications: The Happy Challenge....................171
Chapter 11 A Final Review....................191
The Practical Points....................207
Recommended "Who's Your Gladys?" Resources....................211
Index....................219