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Contents
Introduction
Chapter 1: A Winning Formula
Chapter 2: Kid Empowerment
Chapter 3: The YMS Guide to Successful Product and Program Development
Chapter 4: Birth Through Age 2: The Dependency/Exploratory Stage
Chapter 5: Ages 3 Through 7: The Emerging-Autonomy Stage
Chapter 6: Ages 8 Through 12: The Rule/Role Stage
Chapter 7: Ages 13 Through 15: Early Adolescence
Chapter 8: Ages 16 Through 19: Late Adolescence
Chapter 9: Gender Differences: Barbie® Meets Godzilla®
Chapter 10: Kids and Characters
Chapter 11: Successful Marketing to Kids
Chapter 12: In Conclusion
Notes
Index
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Add What Kids Buy and Why: The Psychology of Marketing to Kids, If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office. How can you create outstanding products and programs that will win in the marketplace and in the hearts of k, What Kids Buy and Why: The Psychology of Marketing to Kids to the inventory that you are selling on WonderClubX
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Add What Kids Buy and Why: The Psychology of Marketing to Kids, If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office. How can you create outstanding products and programs that will win in the marketplace and in the hearts of k, What Kids Buy and Why: The Psychology of Marketing to Kids to your collection on WonderClub |