Media and Communication Research: An Introduction to Qualitative and Quantitative Approaches Book

Name: Media and Communication Research: An Introduction to Qualitative
Brand: SAGE Publishing
SKU: 9781412987776
Price: 99.99 USD
Availability: InStock
Rating: 3 (2 reviews)

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Media and Communication Research: An Introduction to Qualitative and Quantitative Approaches, , Media and Communication Research: An Introduction to Qualitative and Quantitative Approaches

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Media and Communication Research: An Introduction to Qualitative and Quantitative Approaches
Written by author Arthur Asa Berger
Published by SAGE Publications, October 2010
Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor - in his latest book, Media and Communication Research Methods. Combining both qualitative and quantitative research method

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Introduction
PART ONE: GETTING STARTED
What Is Research?
Library Searches
PART TWO: METHODS OF TEXTUAL ANALYSIS
Semiotic Analysis
Rhetorical Analysis
Ideological Criticism
Psychoanalytic Criticism
PART THREE: QUALITATIVE RESEARCH METHODS
Interviews
Historical Analysis
Ethnomethodological Research
Participant Observation
PART FOUR: QUANTITATIVE RESEARCH METHODS
Content Analysis
Surveys
Experiments
A Primer on Descriptive Statistics
PART FIVE: PUTTING IT ALL TOGETHER
Nineteen Common Thinking Errors to Avoid
Writing Research Reports

Title: Media and Communication Research: An Introduction to Qualitative and Quantitative Approaches

Manufacturer:

SAGE Publishing

Item Number: 9781412987776

Publication Date: October 2010

Number: 2

Product Description: Full Name: Media and Communication Research: An Introduction to Qualitative and Quantitative Approaches; Short Name:Media and Communication Research

Universal Product Code (UPC): 9781412987776

WonderClub Stock Keeping Unit (WSKU): 9781412987776

Rating: 3/5 based on 2 Reviews

Image Location: https://wonderclub.com/images/covers/77/76/9781412987776.jpg

Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 0.000 cm (0.00 inches)

Heigh : 0.000 cm (0.00 inches)

Depth: 0.000 cm (0.00 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

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reviewed Media and Communication Research: An Introduction to Qualitative and Quantitative Approaches on December 06, 2016

Media and Communication Research: An Introduction to Qualitative and Quantitative Approaches

Audience Research and Analysis textbook for mass communication methods

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Media and Communication Research: An Introduction to Qualitative and Quantitative Approaches, , Media and Communication Research: An Introduction to Qualitative and Quantitative Approaches

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