Your Opinion, Please!: How to Build the Best Questionnaires in the Field of Education Book

	Acknowledgments
	About the Author
	Introduction	1
1	Establishing the Guiding Questions	3
2	Operationalizing/Clarifying the Guiding Questions	5
3	Writing Items and Formatting Responses	8
4	Conducting the Alignment Check	17
5	Writing Directions	20
6	Categorizing Respondents ... Who Said What?	23
7	Marketing the Questionnaire (Ensuring Response)	26
8	Evaluating the Questionnaire	32
9	Instrument Validation	34
10	Getting From Here to There: The Process of Data Analysis	40
11	Communicating Your Results: Eliminating the "Rip van Winkle Effect"	47
12	Potpourri: A Little Bit About Some Other Stuff	55
	Resource A: Modeling the Product: A Sample Questionnaire	67
	Resource B: Sample Introductions	70
	Resource C: Sample Directions and Formats	72
	Resource D: Critiquing Questionnaires: Finding Flaws	80
	Resource E: Modeling the Product: Stages 1 through 6	90