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PART ONE: INTRODUCTION
What /f003Is/f001 Survey Research?
What's the Problem? Developing Ideas
PART TWO: THE SIZE OF THE PROBLEM
The Theory of Sampling
Making Do
Sampling in the Real World
PART THREE: OPINIONS AND FACTS
Measurement
Principles
Putting It into Practice
Complex Concepts
What Does It All Mean?
PART FOUR: EXPLORING DATA
Keeping It Simple
Tabular Analysis
Correlation and Its Friends
Getting Complicated
Explaining Variance
PART FIVE: FINISHING UP
Did You Need To Do Your Own Survey?
Reporting the Results
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