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Series Editor's Preface ix
Preface xi
Introduction 1
Totemic Desires 11
Worshiping a Totem: Emile Durkheim's Theories of Religion 33
Locating Religious Dimensions in the History of Advertising 53
The Religious Dimensions of Advertising in the Culture of Consumer Capitalism 101
Refusing to be an Advertisement: Enacting Disruptive Performative Identities against the Religious Dimensions of Advertising 133
Notes 153
Bibliography 179
Index 185
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Paul Bull
reviewed Religious Dimensions of Advertising (Religion, Culture, Critique Series) on March 11, 2013
Religious Dimensions of Advertising (Religion, Culture, Critique Series)
Didn't get too much out of this book. Long looks at the theological content of a few of the more extreme amalgams of religion and economics. He points out how some who have adopted the neoliberal view see free markets as being holier than the Gospel message itself (God help us!) And also the liberation theology movement, which more or less sought to transform scripture into a class conflict metaphor.
Running with the Radical Orthodox crowd, Long drives home when and how economics ceased to be a matter of religious importance and subsequently how more modern attempts to revive the two generally see theology bowing toward secular economics.
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Add Religious Dimensions of Advertising (Religion, Culture, Critique Series), This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it conta, Religious Dimensions of Advertising (Religion, Culture, Critique Series) to the inventory that you are selling on WonderClubX
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Add Religious Dimensions of Advertising (Religion, Culture, Critique Series), This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it conta, Religious Dimensions of Advertising (Religion, Culture, Critique Series) to your collection on WonderClub |