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Introduction 3
1 Yugo Girls! 9
2 The Habitual Entrepreneur 21
3 A Canadian Sports Car? 31
4 Walkin' Down a London Street 39
5 The Serbian Detroit 51
6 Bricklin's Next Big Thing 61
7 The "Four-Meter Fax" 73
8 Destination America 87
9 Yugo-mania 101
10 "It's Going to Be a Bloodbath" 111
11 The Ambassador Drives a Yugo 123
12 The Car-Buying Bible 137
13 The Proton Saga Saga 151
14 Thirty-five Hundredths of a Percent 163
15 Mabon In, Bricklin Out 175
16 "The Yugo Is a No-Go" 187
17 "ZMW, Get It?" 199
Epilogue 211
Notes 215
Acknowledgments 249
Index 251
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