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| About the author | vii | |
| Preface | ix | |
| Part I | Stories and Strategies | |
| 1 | Why a book of stories for managers? | 3 |
| 2 | A new era of market-based strategy | 9 |
| Part II | Stories of Revolution and Reinvention | |
| 3 | British Airways--The next generation? | 37 |
| 4 | Dell Computers--The Dell direct business model | 59 |
| 5 | New marketing channels--E-commerce, E-fficiency and E-volution? | 78 |
| 6 | Reinventing the airline business--If you want dinner, go to a restaurant | 106 |
| 7 | Treasure Island--Paradoxes in supermarket and car pricing | 122 |
| 8 | BT International--The global adventure | 146 |
| 9 | Retail banks--Who needs them? | 163 |
| Part III | Stories of Obsolescence and Renewal | |
| 10 | M&S--Has Marks lost its Sparks? | 183 |
| 11 | Skoda Cars--So, who's the joke on now? | 203 |
| 12 | The Body Shop--A case for burial or rising from the grave? | 214 |
| 13 | Kellogg's Cornflakes--Brand versus value? | 233 |
| 14 | Laura Ashley--The Frocky Horror Picture Show | 243 |
| 15 | Boots the Chemists--Vanity, value and vision | 259 |
| 16 | WH Smith and John Menzies--Revolution and renewal on the high street | 272 |
| Part IV | Reflections on the Stories | |
| 17 | Commentaries | 297 |
| 18 | Final Thoughts ... for now | 350 |
| Index | 355 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
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Add Tales from the Marketplace, 'Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal' is a highly innovative approach to building an understanding of the realities of market-led strategic change in companies. It provides an engaging, honest, and effective understa, Tales from the Marketplace to the inventory that you are selling on WonderClubX
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Add Tales from the Marketplace, 'Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal' is a highly innovative approach to building an understanding of the realities of market-led strategic change in companies. It provides an engaging, honest, and effective understa, Tales from the Marketplace to your collection on WonderClub |