Essential Principles for Fundraising Success: An Answer Manual for the Everyday Challenges of Raising Money Book

Figures, Tables, & Exhibits vii

Preface ix

Acknowledgments xi

Introduction: Purpose and Observations 1

1 Principles of Fundraising: Time-Tested Truths 5

2 Essential Fundraising Tools: Focusing Your Work 10

3 The Board: Where Fundraising Begins 19

4 Research: Working Smarter 29

5 Annual Campaigns: The Basis for the Future 39

6 Direct Mail: How to Build Your Donor Base 54

7 Special Events: Making Friends, Raising Funds, and Having Fun 66

8 Major Gifts: Getting to the Big Gifts 84

9 Capital Campaigns: Building Success 96

10 Planned Giving: You Can Do It 116

11 Foundation Grants: Writing and Other Keys to Success 131

12 Corporate Dollars: Sponsorship, Marketing, and More 143

13 Technology: Embrace It 154

14 Stewardship: Saying Thanks Pays Dividends 164

15 Putting It All Together 180

References 183

The Authors 185

Index 187