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Introduction ix
Part One: Know—The Four Forces of Change 1
1 The Four Forces of Change 3
2 Resources 11
3 Technology 21
4 Demographics 33
5 Governance 47
Part Two: New—The Zone of Discovery 63
6 Higher Learning 69
7 Phase I: Define 77
8 Phase II: Discover 87
9 Phase III: Distill 97
10 Who Are You? 107
11 Where Are You Going? 145
Part Three: DO—The 5 Percent Rule 175
12 The 5 Percent Rule 177
13 Tinkering: The Genesis of General Mills’s Idea Greenhouse 181
Conclusion 213
Part Four: What’s Next Toolkit 219
The Futurist’s Mind-set 221
Overcoming Resistance to Change 227
Notes 239
Acknowledgments 245
About the Author 247
Index 249
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